mfinch | Published

6 Votes Vote

Yet another SEO analogy

Posted by mfinch 1 day 6 hours ago PPC Marketing
http://feedproxy.google.com — There's nothing like a good analogy! And in SEO circles, we've got plenty of them! Depending on who you ask, SEO is like The Biggest Loser, cooking or even like sex! The reason analogies are so popular in our industry is simple… people just don't get it. SEO is still a mysterious dark art to an average business person (aka your client). So we practitioners need to find a way Read More
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8 Votes Vote

Link Building with Directory Submissions

Posted by mfinch 2 days ago PPC Marketing
http://feedproxy.google.com — When it comes to directories, there's a lot of conflicting information out there. Some people say they're worthless, while others say they're a must for any serious marketing campaign. I think that I'm in the middle here. If money is tight, I would pick one big paid directory (BOTW!) and then try a few free ones, but if money is no object…directories certainly won't Read More
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Tags: link building directory submissions

14 Votes Vote

Comment Cacophony

Posted by mfinch 3 days ago PPC Marketing
http://feedproxy.google.com — Cacophony comes from two Greek words meaning bad sound.  That's what you might hear as you pass a group of ravens in a tree or are besieged by a murder of crows.  However it is often used more widely to mean any assembly that is creating unpleasant noises.  It is also used figuratively to describe situations or images that give you that displeasing sensation of just far too m Read More
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11 Votes Vote

Why Journalists Needs to Optimize for Search, and How To Do It

Posted by mfinch 4 days ago PPC Marketing
http://feedproxy.google.com — At its core, journalism is about seeking the truth and reporting it in an ethical, fair and balanced manner.Back in the days of typewriters and fedoras, journalists could do just that, piece together a couple of sentences and call it a day. But today that’s not enough. Today journalists must worry about reporting the story, writing it up and THEN making sure people actually find it.With the demis Read More
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14 Votes Vote

SEO and the Big Blog Undertaking

Posted by mfinch 8 days ago PPC Marketing
http://feedproxy.google.com — Solid ConnectionsCreating a great, well rounded SEO / SMO campaign can be a huge undertaking, especially when dealing with all the facets, tools and time involved. Now, the majority of the work, as you probably know by now, will be in your SEO content. No surprise there, since it’s a vital part of any online SEO and marketing campaign. You’re probably also aware that, in order to maximize your on Read More
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Tags: seo big blog undertaking

10 Votes Vote

Summertime And The Blogging Is Easy

Posted by mfinch 10 days ago PPC Marketing
http://feedproxy.google.com — The more appropriate phrase on which the title is based is "Summertime and the living is easy".  This lullaby lyric by Sam Cooke captures what we might all hope for as we enjoy our summertimes.  It's a time of relaxation and enjoyment.   That topic came naturally as I got my mind round the task I had accepted in writing this additional post during the summer.  I Read More
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Tags: summertime blogging easy

7 Votes Vote

How to Do Online Research in 3 Easy Steps

Posted by mfinch 11 days ago PPC Marketing
http://feedproxy.google.com — As a blogger and copywriter I often have to do some research online collecting materials and information for my article or link bait. To be honest, I enjoy the process. For the years online (and while still studying), I have fine-tuned the process to be able to both find as much information as needed and do it fast and efficiently. Here is the exact way I am doing that:1. Get FocusedThe first thi Read More
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9 Votes Vote

Twitter as Direct Marketing Channel: 2 List Building Steps to ROI

Posted by mfinch 14 days ago PPC Marketing
http://feedproxy.google.com — The most valuable, untapped, feature on Twitter is the opportunity to build lists. Segmentation and advanced Recency-Frequency-Monetary analysis, RFM , is possible when you build lists. Considering that Twitter is quickly becoming a sales and marketing channel the equal of traditional channels like postal-email-phone, it is time for businesses to create lists of their prospective and current con Read More
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Tags: twitter direct marketing channel list building steps roi