Trav | Published 
19 Votes
Publishers Clearing House: Deceptive or Simply Good Marketing?
http://www.marketingpilgrim.com —
As you’ve probably seen everywhere else on the web, Publisher’s Clearing House has agreed to pay out 3.5 million in damages after being accused of deceptive marketing practices. In addition to the money, Publisher’s Clearing House is being tasked with a new set of rules in regard to how they run their business and here is where it gets sticky.The claim is mostly based on the fac
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10 Votes
Edible Social Media Marketing
http://www.marketingpilgrim.com —
Hungry? Check Twitter and you’re sure to find some suggestions that will satisfy both your tummy and your need to share information online. But among all the discounts and Foursquare check-ins, there’s one company that has made social media an integral part of their dining concept. It’s called 4food and it’s giving all new meaning to the phrase “have it your way.”4food serves hamburgers with
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10 Votes
Men Put on the Dad Lens When Buying for the Family
http://www.marketingpilgrim.com —
Everyone knows how important it is to market to moms, but what about dads? A survey by the newly formed Dad Central Consulting (an off-shoot of Mom Central Consulting) says that 92% of dads put on their special “Dad Lens” when shopping for the family.What this means is that they use a different set of criteria when choosing items such as groceries, cars and home entertainment, than t
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17 Votes
Twitter Usage on the Rise
http://www.marketingpilgrim.com —
As I noted in my other post today, Twitter is reporting some serious numbers. 145 million registered users and 300,000 registered apps for those users just to name a few. In the end though it’s just noise unless people are actually using the service.According to research from Royal Pingdom the increase in number of accounts is translating to usage rates climbing as well.About the numbers the Ping
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19 Votes
Cup of Joe: Babies Rule Internet Marketing
http://www.marketingpilgrim.com —
I have some great news! On Wednesday, my sister gave birth to my third niece! Now with three nieces and one nephew I have the job of spoiling them cut out for me! But don’t worry I am up to the challenge.While visiting my new niece in the hospital on Wednesday, I couldn’t help but think of the amazing amount of potential that lay before her. She has a whole world of experiences to ex
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16 Votes
iTunes Ping Has No Zing
http://www.marketingpilgrim.com —
Apple says that more than one million users joined their new music-focused social network Ping in the 48 hours following its launch. I find that hard to believe. I do believe that people will flock like seagulls on a chip bag to a hot new social media site even though they can’t keep up with the ones they’re already on. I do believe that people will jump at the idea of a music-based
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17 Votes
Mobile and Online Deals Expected to Drive Holiday Sales Dollars
http://www.marketingpilgrim.com —
In a recent survey about holiday shopping, 64% of the people said they’ll be spending less on everyone this holiday season, so that means marketers will have to work a little harder to make sure it’s their company that gets the cash and not their competitor. The trick is paying attention to how and why people are spending and customizing your marketing efforts to match.eMarketer has a nifty
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5 Votes
Watchdog Group Takes Google to Task in Times Square
http://www.marketingpilgrim.com —
Consumer Watchdog’s InsideGoogle.com has something to say about Google’s disrespect for people’s privacy and they’re saying it at one of the busiest intersections in the world.The group has purchased advertising space on a 540 sq ft Jumbotron in Times Square and they’re using it to blast Google’s CEO Eric Schmidt. The animated feature is called “Don’
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